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Fashion Public Relations

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the au...

Paperback: 391 pages
Publisher: Fairchild Books; First edition (March 2, 2010)
Language: English
ISBN-10: 156367775X
ISBN-13: 978-1563677755
Product Dimensions: 8 x 0.9 x 10 inches
Amazon Rank: 1545065
Format: PDF Text TXT book

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“I recommned this book to anyone learning about Public relations but accentuating on Fashion industry and related fields of interest...”

hors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.Instructors, contact your Sales Representative for access to Instructor's Materials.