Business Plans For Dummies
Would you take off on a road trip to a new destination without amap or good directions? Probably not. Yet, sometimes businessowners go full speed ahead without even having a destination inmind, much less a map on how to get there. That’s why so manybusinesses never make it. In today’s competitive marketplace,3/4 of all new businesses fail within two to three years. Whetheryou’re launching a new bu...
Paperback: 364 pages
Publisher: For Dummies; 2 edition (December 31, 2004)
Product Dimensions: 7.4 x 0.8 x 9.3 inches
Amazon Rank: 48672
Format: PDF ePub djvu ebook
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“A well written and an easy to read book on business plans. If you can get past the word "dummies," this is as good a textbook on business plans as you will find. It helps insure you ask the right questions. "Business Plans for Dummies" is a good r...”
iness or working to strengthen orexpand an established one, a business plan is your road map tosuccess. Business Plans For Dummies, 2nd Edition helpsyou keep your businesses on track and reach your goals. Written byPaul Tiffany, PhD, professor at UC Berkley Haas Business School andthe Wharton School of Business and Steven Peterson, PhD, Professorat UC Berkeley Haas Business School and CEO of Strategic Play, ithelps youRealistically determine where your business is and where youwant to goCreate a detailed business plan and put it into action insteadof in a drawerUse the plan to secure financingPrepare for opportunities avoid common pitfallsIn short, Business Plans for Dummies helps you determinewhere you want your business to go and create a map for gettingthere. You’ll discover how to:Identify and approach potential financial backers, includingventure capital firms, angels, bankers, and othersClarify and crystallize your company’s mission, vision,and valuesAnalyze your industry and your competitionIdentify your customers, including their needs, habits,purchase triggers, and decision-making processesObjectively analyze your company’s strengths andweaknessesAnalyze your financial situation in order to do realisticforecasts and budgetsRecognize trends and anticipate changes, both in the overalleconomy and in your industryPlan for growth, considering the product life cycle, newproducts, or new marketsStructure your organization and nurture leadershipComplete with diverse techniques and approaches plus a samplebusiness plan, Business Plans For Dummies gives you detailedhow-to for designing a dynamic, business plan that will keep you oncourse in spite of the inevitable curves and detours intoday’s marketplace. It’s a plantastic resource forbusiness owners and entrepreneurs.